Data analysis
10 years of expertise in data analysis, proficient in product analytics tools such as Amplitude, Pendo, and Google Analytics. Specialized in Product-Led Growth (PLG) for SaaS scale-ups. Extensive experience in AB testing for Conversion Rate Optimization (CRO) using Optimizely, Google Optimize, and VWO.
Experience
- Ownership of product analytics tools at Onside. Created and refined the product dashboard in Pendo following our product-led growth strategy at Onside.
- Implemented Amplitude dashboards to monitor business KPIs, boosting StudySmarter’s advertising effectiveness.
- Coordinated AB testing for Chessable's onboarding process, resulting in a 95% increase in verified users.
- Extensive experience with AB testing tools like VWO, Optimisely and Amplitude experiments.
Education
Product school
Product analytics micro-certification
August 2023
- Product analytics
Questrom school of business, Boston university
Business analytics for data-driven decision making
May 2022
- Part of the Micro Masters degree 'Digital product management'.
- Learned about business analytics, the opportunities and challenges of data, data mechanics, descriptive analytics and predictive analytics.
Quantic school of business and technology
Masters of Business Administration
March 2020
- Full scholarship to a highly selective program (7% acceptance rate, average GMAT scores 700+)
- Innovative curriculum with proven results on par with Wharton, Harvard, and Stanford
- Learned about one-variable statistics, probability fundamentals, probability distributions, two-variable statistics, regression analysis, data collection, statistical inference and making data-driven decisions.
Google analytics individual qualification
April 2019
- GA.
Ghent University
Master of Science in Bioengineering
June 2013
- Data analysis in excel, spss, R, Matlab.