Digital marketing
Skilled in digital marketing strategies, including CRO for landing pages and onboarding experiences. Experienced collaborating with SEO teams for enhanced online visibility. Proficient in internationalization and localization strategies.
Experience
- Delivered a diverse range of content creation and SEO optimization tools to optimize the content publishing workflow, effectively supporting a substantial increase in website traffic from 6 to 10 million visitors across multiple international markets, including the United States, United Kingdom, France, Spain, and the DACH region.
- Led the international expansion of Chessable courses to the Spanish and German markets by coordinating localisation and internatinoalization initiatives.
- Managed advertisement campaigns in Google Ads for Chessimo. Created the ad creatives and optimised the product messaging through AB testing and multivariate testing.
- Engaged daily with Chessimo's users on social media through creating and publishing blogs, videos and puzzles.
- Part of the Micro Masters degree 'Digital product management'.
- Learned about strategic social media marketing, leveraging networks, creating engaging content, social media listening and co-creation, assessing social media ROI and the role of social media in the organization.
- Full scholarship to a highly selective program (7% acceptance rate, average GMAT scores 700+)
- Innovative curriculum with proven results on par with Wharton, Harvard, and Stanford
- Learned about marketing mechanics, brand development and management, digital marketing, A/B testing, price segmentation to maximize profit and e-commerce pricing.
- GA.
- Course on advertising using google ads.
Education
Questrom school of business, Boston university
Strategic social media marketing
December 2020
Quantic school of business and technology
Masters of Business Administration
March 2020
Google analytics individual qualification
April 2019
Google Ads mobile certification
April 2019