Name: Laurens Goormachtigh
Profession: Product Leader
Email: goormachtigh.laurens@gmail.com
Top skills
- Cross-functional team leadership
- Product lifecycle management
- Data analysis
- Business strategy
About me
Ever since I was little, I’ve always been fascinated with how things work and how to make things better. This intrinsic curiosity led me to pursue product innovation projects immediately after graduating.
A bioscience engineer graduate from Ghent University, I furthered my education with an MBA from Quantic University of Business and Technology. Over the past seven years, my career has been immersed in product management with a focus on the EdTech industry. I've successfully navigated both B2C and B2B projects, accumulating over five years of invaluable expertise, with a significant focus on SaaS solutions.
I excel in leading cross-functional teams, transforming ideas into successful products. A hands-on self-starter, I blend analytical and strategic thinking with effective communication. Grounded in strong business acumen, I am committed to perpetual learning and improvement, making me an asset for any team ready to embark on an innovative journey.
Skills
More about what I can do.
Cross-functional team leadership
Exemplary cross-functional leader for 7 years, adept at guiding teams of developers, designers, data analysts and QA professionals. Known for effective communication and problem-solving, bridging gaps between sales-oriented and technical teams to achieve seamless alignment.
View moreProduct lifecycle management
With 7 years in Product Lifecycle Management, adept in both Kanban and Scrum methodologies. Demonstrated success in enhancing team efficiency, leading multiple teams at Chessable, StudySmarter, and Onside. CSPO and ACSPO certified by Scrum Alliance.
View moreData analysis
10 years of expertise in data analysis, proficient in product analytics tools such as Amplitude, Pendo, and Google Analytics. Specialized in Product-Led Growth (PLG) for SaaS scale-ups. Extensive experience in AB testing for Conversion Rate Optimization (CRO) using Optimizely, Google Optimize, and VWO.
View moreBusiness strategy
Shaped Chessimo's 3-year business strategy using the 10 P framework. Created and implemented team Product Strategy at StudySmarter and Onside with Objectives and Key Results, driving focused and impactful results.
View moreUser-centered design
5 years of dedicated experience in user-centered design, specializing in conducting insightful user interviews. Recognized for skillful reporting, capturing valuable insights to inform product development.
View moreProduct innovation and roadmapping
7 years of expertise in product innovation and roadmapping. Proven ability to align roadmaps with business goals, contributing to successful product development and innovation.
View moreAI product management
Passionate about AI for product management, actively expanding expertise through hands-on experience in building AI features, while continuously learning and refining strategies to drive product innovation.
View moreDigital marketing
Skilled in digital marketing strategies, including CRO for landing pages and onboarding experiences. Experienced collaborating with SEO teams for enhanced online visibility. Proficient in internationalization and localization strategies.
View moreSoftware development
Familiar with a range of coding languages, I leverage this understanding to collaborate effectively with developers as a product leader. My experience includes building websites from scratch and developing web applications.
View morePortfolio
A selection from some of my best work.
Onside - Agile methodologies
Streamlining Development Processes for Enhanced Collaboration and Efficiency.
StudySmarter - Job board
Jobboard - Driving Efficiency: Transforming Manual Processes into Streamlined Workflows.
Chessable - Puzzle connect
Turn game mistakes into trainbales and learn from your mistakes.
Chessable - Content creation
Strategic Content Mastery: Elevating NPS and Fueling Chessable's Course Catalog Growth.
Chessimo - Strategy
Navigating Strategic Success: Chessimo at 8x8 Media AG.
Chessminds - Chess coaching
Empowering Minds: Elevating Chess Education at Chess Minds.
Beaulieu International Group - Biomat
Driving Innovation and Sustainable Solutions: A Journey in R&D and Project Management.
Get in Touch
Thank you for exploring my portfolio! If you have any questions, opportunities, or simply want to connect, feel free to reach out to me via email or connect with me on LinkedIn. I look forward to engaging with you!
- goormachtigh.laurens@gmail.com