Name: Laurens Goormachtigh
Profession: Product Leader
Email: goormachtigh.laurens@gmail.com
Top skills
- Cross-functional team leadership
- Product lifecycle management
- Data analysis
- Business strategy
About me
Ever since I was little, I’ve always been fascinated with how things work and how to make things better. This intrinsic curiosity led me to pursue product innovation projects immediately after graduating, and continues to drive my passion for building products that make a difference.
With an MBA from Quantic University of Business and Technology and a Master of Science in Software Engineering, I bring a unique combination of business leadership and technical understanding to product management. Over the past ten years I've led product in the EdTech and AgTech industries, successfully navigating both B2C and B2B projects with a significant focus on SaaS solutions.
As a Head of Product, I excel in leading cross-functional teams of developers, designers, data analysts, and QA professionals—transforming ideas into successful products. My software engineering background enables me to rapidly prototype, test concepts, and collaborate effectively with technical teams, while my business acumen ensures alignment with strategic goals. In an AI-driven era where product leaders need deeper technical understanding, this combination of business leadership and software skills positions me to drive innovation at the intersection of product strategy and emerging technology. A hands-on self-starter, I blend analytical and strategic thinking with effective communication, making me an asset for any team ready to embark on an innovative journey.
Skills
More about what I can do.
Cross-functional team leadership
Exemplary cross-functional leader for 7 years, adept at guiding teams of developers, designers, data analysts and QA professionals. Known for effective communication and problem-solving, bridging gaps between sales-oriented and technical teams to achieve seamless alignment.
View moreProduct lifecycle management
With 7 years in Product Lifecycle Management, adept in both Kanban and Scrum methodologies. Demonstrated success in enhancing team efficiency, leading multiple teams at Chessable, StudySmarter, and Onside. CSPO and ACSPO certified by Scrum Alliance.
View moreData analysis
10 years of expertise in data analysis, proficient in product analytics tools such as Amplitude, Pendo, and Google Analytics. Specialized in Product-Led Growth (PLG) for SaaS scale-ups. Extensive experience in AB testing for Conversion Rate Optimization (CRO) using Optimizely, Google Optimize, and VWO.
View moreBusiness strategy
Shaped Chessimo's 3-year business strategy using the 10 P framework. Created and implemented team Product Strategy at StudySmarter and Onside with Objectives and Key Results, driving focused and impactful results.
View moreUser-centered design
5 years of dedicated experience in user-centered design, specializing in conducting insightful user interviews. Recognized for skillful reporting, capturing valuable insights to inform product development.
View moreProduct innovation and roadmapping
7 years of expertise in product innovation and roadmapping. Proven ability to align roadmaps with business goals, contributing to successful product development and innovation.
View moreAI product management
Passionate about AI for product management, actively expanding expertise through hands-on experience in building AI features, while continuously learning and refining strategies to drive product innovation.
View moreDigital marketing
Skilled in digital marketing strategies, including CRO for landing pages and onboarding experiences. Experienced collaborating with SEO teams for enhanced online visibility. Proficient in internationalization and localization strategies.
View moreSoftware development
With a Master of Science in Software Engineering, I leverage technical understanding to collaborate effectively with development teams as a product leader. This enables rapid prototyping, concept testing, and bridging product strategy with technical implementation—especially valuable in AI-driven product development.
View morePortfolio
A selection from some of my best work.
Onside - Agile methodologies
Streamlining Development Processes for Enhanced Collaboration and Efficiency.
StudySmarter - Job board
Jobboard - Driving Efficiency: Transforming Manual Processes into Streamlined Workflows.
Chessable - Puzzle connect
Turn game mistakes into trainable lessons and learn from your mistakes.
Chessable - Content creation
Strategic Content Mastery: Elevating NPS and Fueling Chessable's Course Catalog Growth.
Chessimo - Strategy
Navigating Strategic Success: Chessimo at 8x8 Media AG.
Chessminds - Chess coaching
Empowering Minds: Elevating Chess Education at Chess Minds.
Beaulieu International Group - Biomat
Driving Innovation and Sustainable Solutions: A Journey in R&D and Project Management.
Send a message
Get in Touch
Thank you for exploring my portfolio! If you have any questions, opportunities, or simply want to connect, send me a message using the form or connect with me on LinkedIn. I look forward to engaging with you!
- goormachtigh.laurens@gmail.com